Your marketing budget includes things like building your website, maintaining code, adding new content, blogging, social media, and SEO.
Do you know how much money you should set aside each year for your online marketing budget? Most companies do not know, so they try to figure out how much they can afford to spend AFTER they look at all of their other expenses.
An annual rule of thumb marketing budget is:
- 5% of revenue to maintain current size
- 10% of revenue to grow in size
While these are generalities and there is no ‘one size fits all’ calculation, it will provide some clarity. See below for more details:
Infographic & information provided by Brent Weaver @ UGurus